UX Gravy is a place for Sridhar Dhulipala to share thoughts and insights from his experience as a designer that extends over 25 years across consumer marketing, information technology and non-profit sectors; serving product design, product management, marketing, R&D roles. As an entrepreneur, he co-founded and ran a big data technology company for six years. Sridhar is highly skilled at design execution – envisioning to implementation, setting foundation, nurturing and growing effective design teams.

Presently, he is consulting for BPL a leading consumer electronics brand in India as Director-New Initiatives. The role involves concept to market realization of smart products including voice interfaces, home automation. In his previous role, he headed the Digital labs at EkStep, a not for profit organization founded by Nandan Nilekani offering a societal platform to millions of Indian students and teachers where he directed user research and design activities.

A major part of his career was spent in the IT industry as a user experience designer; for eleven years at Infosys, and five years at self-funded big data startup, Bizosys as its designer-founder which developed award-winning products (NASSCOM Top 10 Made in India Software Product Company award 2012) viz. Hadoop based search engine, a high-performance machine data analytics engine, and a chatbot for customer support. At Infosys in 1995, Sridhar was their first designer on board and worked across the organization in several senior roles. He set up and contributed to the user experience design practice that is today several hundred strong and a multimillion dollar revenue service. At Infosys, Sridhar pioneered the integration of UI design processes into software engineering that includes a patent-pending requirements management tool, for which he was awarded the Chairman’s Excellence Award for Innovation 2002.  During a brief stint, he led the UX design effort to migrate Flexcube core banking to a web UI at Oracle Financial Services. Sridhar’s early career began with VIP Industries, a leading luggage manufacturer, creating designs for moulded and soft luggage. This was followed by three years with the marketing organization at BPL Ltd where he led the design effort to standardize retail spaces and boost brand visibility.

Sridhar has participated in several forums on design and technology and contributed as a member of the CII working group on knowledge management in 2013. Sridhar serves as a visiting faculty at National Institute of Design and School of Design Studies, University of Petroleum & Energy Studies, Dehradun. Sridhar holds a Bachelor’s degree in Mechanical Engineering (1989) from Osmania University, Hyderabad and a post-graduate degree in Product Design (1993) from National Institute of Design, Ahmedabad.

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